Which of the following is NOT considered false or misleading advertising in the funeral industry?

In the context of the funeral industry, clear pricing for all goods and services is not considered false or misleading advertising. Transparency in pricing is crucial, as it allows consumers to make informed decisions regarding funeral services. By providing consumers with straightforward information about costs associated with both goods and services, a funeral provider fosters trust and ensures compliance with legal and ethical standards.

In contrast, options that involve selective pricing or misleading comparisons can mislead consumers. For instance, listing only casket prices without other service prices could create a false impression of affordability without providing a complete and accurate financial picture. Similarly, charging a cost plus a percentage for services may not be transparent enough for consumers to understand the total cost upfront, and claiming that competitors charge too much without substantiation can mislead potential clients. Therefore, clear and comprehensive pricing is essential in fostering an honest and ethical advertising approach within the industry.